For every business, the primary goal is revenue. Therefore, we can say that the goal of every available website is increased rates of conversion.
For this to happen one, needs to take action and make frequent changes to increase the effectiveness of your website.
The good news is that SEO experts have some great strategies that provide results. There are accomplished ways to optimise your website for increased conversions that have been proven and tested.
Find below some of the best practices to help you with your conversion rate.
- Trial and Error by Testing
The first part is trial and error and it is a very important step toward web conversion optimisation. Test every element that you add or change with your specific audience before reaching a conclusion. Experiment with A/B testing and pit the various elements of your page against one another to see which performs better in the opinion of your visitors. Then you stick to the option that works best for you.
2. Lose the Image Sliders
We all know they look cool, but they are preventing your visitors to explore your site at their own pace. Image sliders distract them from what really matters and that is YOU. Instead keep it simple and place the most important offers on the front of the home page.
3. Give Your Visitors Incentives
Offer your visitors something that leads to prospects. Maybe you want a user to buy your cookbook, consider offering a recipe for free as encouragement.
4. Make Forms Easier
Do not make your web forms complex as simplified forms encourage users to complete them. Reduce the fields that need filling in and remove CAPTCHA, have you ever seen it implemented in a way that was aesthetically pleasing?
5. Incorporate a Privacy Policy
If you want visitors to trust you and complete the forms available on your site, you need to include a privacy policy. People need to know that their personal information is safe in your hands. One of the best places to include a privacy policy is in the footer on your landing page. In fact, these days it is a requirement if you want your ads approved by places such as Facebook or Google.
6. Call to Action
Do not hide your CTA button at the bottom of your site. You want to keep prospective clients so make sure it is clearly displayed where they can see it.
7. Great Content Still Rules
It may sound cliché but great content still rules no matter what form it takes. It may be a video, text, image, prospect, or infographic. Make sure your content is detailed, relevant, personalised, and above all, engaging. Focus on what interests your audience and highlight what they are able to gain from it. If you are selling, products tell them how it can help them.
8. Display Testimonials Proudly
Provide users with social proof, as there are many ways you can take advantage in showing your credibility, as this will help to increase conversion on your site. If your customer has left you an excellent review, take the opportunity to display it.
9. Place a Live Chat Function
A live chat function is an instant call to action that prospects can utilise to have their queries and concerns immediately resolved.
Final Thoughts
CRO (Conversion Rate Optimisation) can be a hassle-free task if you adopt a strategy
Advanced optimisation testing does not come cheap and if you lack the budget, try following our simple tips and you will see an improvement in conversion growth. However, if you do have the money and would rather have a professional take care of your conversion rate optimisation contact an SEO Service in Sydney today.