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What is the difference between onPage and offPage SEO?

As your company gets involved with SEO, these two terms are going to become very important to you. Google uses both on- and offPage SEO to determine where your website will land on their search engine ranking and, of…

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And, more importantly, why should I care?

As your company gets involved with SEO, these two terms are going to become very important to you. Google uses both on- and offPage SEO to determine where your website will land on their search engine ranking and, of course, the stronger your website is in both areas, the higher it will rank.

OnPage SEO

OnPage SEO is all about what is going on in your website. It refers to the content you have and ranks whether it is valuable or not-so-valuable. Since content is the primary qualifier of your website’s strength, it is advantageous to have a strong onPage SEO presence.

OffPage SEO

OffPage SEO is how the rest of the internet sees your website. The most significant qualifier in your offPage SEO presence is the strength, authority and number of backlinks you have to your content. The more the rest of the internet sees you and your website as experts–by linking to your content– the stronger your offPage SEO rating will be. When you combine both of these factors and some other stuff that Google likes to keep hidden from us, it determines how strong your SEO ranking is and where you will land on searches depending on the keyword used. OnPage SEO is all about content and, with Google, content is king. The best way to shift your search engine rankings upward is to write quality content. The better the content, the more likely other sites will link to it, improving your offPage SEO.

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Questions and answers

Frequently asked questions

What is the difference between on page and off page SEO?
On page SEO is everything on your own website: content, titles, headings, speed and structure. Off page SEO is how the rest of the internet sees you, mostly through backlinks, citations and mentions. Google weighs both when deciding where you rank, so a strong campaign works on each at the same time.
What is included in on page SEO?
On page SEO covers title tags, meta descriptions, headings, URL structure, the quality of your content, internal links, image optimisation, page speed, mobile friendliness and structured data. Each one helps Google understand a page and helps visitors use it, which is why it is usually the first thing we fix.
Which is more important, on page or off page SEO?
You need both. Great links will not save a weak page, and a great page will struggle without some authority behind it. We usually fix on page issues first because they are fully in your control and often bring quick wins, then build links steadily over the months that follow.
What is technical SEO compared with on page SEO?
Technical SEO is about how search engines crawl and index your site: speed, sitemaps, redirects, robots.txt and structured data. On page SEO is about the content and elements of each individual page. They overlap a lot, and most audits check both, but technical problems can stop good pages from ranking at all.
How much does on page and off page SEO cost?
Both are covered in Green Web Marketing's SEO, which starts from $495 per month. We have looked after more than 1,000 small and medium businesses since 2016 and outranked big companies like Bunnings and Officeworks for our clients. Call 1800 006 296 for a quote.

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